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FMCG / Brand Protection / Anti-Counterfeiting

Genuine Product Verification & Anti-Counterfeiting System

An internal product-verification platform built to help brand-protection teams distinguish genuine goods from counterfeits and unauthorized market variants. Staff can search products, compare evidence photos, manage product references and generate shareable verification reports for field inspections.

3
User Roles
2
Active Product Catalog Types
1
Public Verification Report Flow
Multi-Country
Data Scoping
Gallery
Genuine Product Verification & Anti-Counterfeiting System — screenshot 1
Overview

The challenge

Counterfeit and grey-market products can closely resemble genuine stock, making field verification difficult when inspectors rely only on packaging, memory or disconnected reference files. Product appearance, barcode, market, brand and photographic evidence all need to be checked quickly and consistently.

For a regional FMCG operation, verification becomes more complex because authentic packaging can vary by country while counterfeit products may intentionally imitate locally approved goods. Field teams therefore need country-specific reference data rather than one global catalogue.

The project required a centralized verification system where authorized staff could maintain genuine product references, catalogue counterfeits, compare evidence visually and produce a clear report that could be shared during customs, distributor or market inspections.

What we built

Codevioso developed an internal product-verification and anti-counterfeiting platform that centralizes product references, evidence photography, comparison workflows and field reporting in one country-aware system.

Key features

  • Genuine product catalogue with brand, category, country, barcode and description data
  • Counterfeit product catalogue linked to genuine products through shared product categories
  • Product search by name, barcode and brand
  • Barcode scanning workflow for fast field lookup
  • Side-by-side genuine and suspect product comparison
  • Public verification report that can be shared without requiring system login
  • QR code generation for product and report access
  • Product photo galleries for visual verification
  • In-browser evidence photo editing and annotation
  • Original-photo tracking when edited evidence images are saved
  • Generic media upload support for images, videos and files
  • Country-based data scoping for non-admin users
  • Three operational roles: Administrator, Photographer and Inspector
  • Administrator management of users and country assignments
  • Brand and product-category management
  • Single-product reference view for quick inspection
  • Forgot-password flow using a 6-digit verification code
  • Session-based authentication with route-level access control
  • Soft-delete support for staff and catalogue records