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FMCG / Brand Protection / Anti-Counterfeiting

Brand Protection & Anti-Counterfeiting Case Management System

A bilingual case management platform built for Unilever’s brand-protection and anti-counterfeiting operations. The system helps investigation teams register and classify infringement cases, track physical product samples, manage enforcement authorities, attach evidence, monitor prosecution-related information, search complex case records, maintain users, and generate operational reports.

4
Case Classification Types
2
Languages Supported
4
Product Taxonomy Levels
6-Digit
Auto-Generated Case IDs
2
User Access Levels
Gallery
Brand Protection & Anti-Counterfeiting Case Management System — screenshot 1
Overview

The challenge

Brand-protection investigations involve significantly more than storing basic case records. Teams need to connect suspected counterfeit or infringing products with investigators, merchants, physical samples, evidence, government authorities and prosecution information while maintaining a complete history of every action taken.

The challenge was to create a centralized platform that could make complex investigation data easy to manage, search and report while supporting bilingual teams operating across different markets.

  • Manage multiple categories of brand-protection and intellectual-property cases.
  • Track samples and connect them to brands, business groups, categories and CPG descriptions.
  • Store investigation details, geographic information, identifiers and prosecution references in one structured case record.
  • Allow cases to be referred to government and enforcement authorities.
  • Maintain evidence and attachment records against individual cases.
  • Provide a complete audit trail showing who performed each case operation and when.
  • Enable advanced case search across multiple identifiers and investigation fields.
  • Support operational reporting, printing and Excel import/export.
  • Provide English and Arabic interfaces for regional teams.

What we built

The Case Management System was developed as a custom Laravel and Vue.js application focused on Unilever’s brand-protection and anti-counterfeiting investigation workflow. The platform centralizes case records, evidence, product classification, reporting and operational oversight within a secure administrative environment.

Key features

  • Centralized case management for creating, updating, searching and managing investigation records
  • Support for Counterfeit, Regulatory Infringement, Look-A-Like and Range Extension case classifications
  • Detailed case information including geographic data, scout identifiers, barcodes, storage locations and prosecution references
  • Structured product taxonomy connecting Brands, Business Groups, Categories and CPG Descriptions
  • Physical sample management with direct linkage to cases and product classifications
  • Advanced multi-criteria case search using case name, type, dates, complaint numbers, authorities, prosecution references, scout identifiers and barcodes
  • Configurable result columns for printing and reporting
  • Excel export functionality for investigation and case data
  • Dedicated reports by case type and brand, including monthly reporting
  • User-operation reports for administrative monitoring
  • Comprehensive Case Report audit trail recording additions, edits, searches and responsible users
  • Government authority and prosecution-related information management
  • Role-based user management separating System Administrators from standard data users
  • English and Arabic bilingual support for regional investigation teams
  • Secure centralized workflow for case tracking, evidence, reporting and operational oversight